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Wednesday, November 16, 2016

Carlyle Labuschagne on Branding for the Brave

Image credit: Marie Dry
At ROSACon2016, successful local YA author Carlyle Labuschagne presented a talk on Branding for the Brave.

She opened the session with an exercise, getting us all to think about our own brands: what is the end result we desire from our branding? What are our core values? Who are our role models, and why?
Only once we have a grip on who we are, and what we stand for, can we establish our author brand.

Carlyle shared some excellent advice for author branding:

  • offer value to your readers
  • Put out a clear, simple message
  • Be consistent across all media and platforms

She also shared concrete, specific tips on how to run giveaways and contests, use graphics and teasers, and how to use social media features such as Teaser Tuesday. She recommended collaborations between authors and bloggers as a great way to spread awareness of our brands.

But perhaps the most valuable piece of advice she shared was that authors must show passion for their own brands. If you are not enthusiastic and excited about your own work, and your own brand, how can you expect anyone else to be?


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