The Random House Publishing Group is excited to launch three new digital
imprints, alongside the existing digital imprint LOVESWEPT, that will
feed today's savvy readers by bringing the best, the boldest, and the
newest voices directly to them.
To the already-existing LOVESWEPT
imprint for romance and women's fiction, RHPG will add the following
digital-only imprints: ALIBI, for mystery/suspense readers; HYDRA, for
sci-fi/fantasy enthusiasts; and FLIRT, for the rapidly-growing
college-age New Adult audiences. In addition, this digital-only program
will seek out the best and brightest names in the next generation of
authors, enabling us to cultivate a team of writers in the publishing
world's most prolific and lively genres. The format will allow us to
publish more quickly and to nimbly embrace what's new in each genre,
delivering exciting, fresh, and varied new works every month directly to
the digital devices of today's most eager readers. Dedicated to
affordable, accessible, and accomplished genre fiction, these four
imprints will have unprecedented potential, both in terms of breadth and
scope.
What's in it for authors? The RHPG digital publishing
program speaks directly to those questing, devoted readers that talented
new writers most want to reach. Breaking past conventional boundaries,
it will give new authors the opportunity to showcase the best of what
these genres have to offer: works that are challenging, breathtaking,
provocative, inspiring, funny, heartwarming, suspenseful, and hot! For
the first time in history, authors will be able to forge wide-reaching
and long-lasting relationships with their audiences, and we at Random
House can't wait to explore and create new opportunities in the digital
space. The possibilities are endless, and we're excited to offer authors
the best opportunities to take advantage of this growing marketplace.
As
for readers, they will find here just what they're most hungry for: the
cutting edge of fantastic fiction and the discovery of new authors who
push the envelope creatively. We are committed to building a varied,
bold, and rich group of authors who are poised to be rising stars in the
marketplace.We're looking to the future, and our digital authors are
it!
Under this program, authors will have a complete and unique
publishing package. Every book will be assigned to an accomplished
Random House editor and a dedicated publicist. They will also have the
invaluable support of Random House's experienced marketing and digital
sales teams, who know how to reach out to and expand each book's
dedicated readership. Not only will authors benefit from working with
the finest cover designers to ensure irresistibly eye-catching books,
but they will also be offered the unique advantage of social media tools
and training that will allow them to connect directly with their
readers. To reach the widest possible readership, every title will be
available for purchase at major e-retailers and will be compatible with
all reading devices.
In short, with the launch of ALIBI, HYDRA,
FLIRT and the continued success of LOVESWEPT, we'll have the books, the
authors, and the marketing, publicity, and sales platforms to support an
innovative, creative, and totally committed digital publishing program
that every author seeks. And, just as importantly, we will use our
expertise, our enthusiasm for the new possibilities offered by the
digital medium, and, of course, the unsurpassed talent of our authors to
deliver the freshest and most exciting fiction that every reader
craves.
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